SFC

Brand Guidelines.

Welcome to the SFC Brand Guidelines. This comprehensive guide has been created to ensure consistency, coherence, and a strong visual identity for SFC across all communication channels.

Here, you will find a categorised guide for each part of the brand identity, with downloadable assets and instructions for use. Adhering to these guidelines presents a unified and professional image to our members, students, partners, and the wider aviation community.

If you have any questions regarding the SFC branding, contact our:
Head of Sales, Admissions and Marketing
Angela Toutounji
angelat@sfcaero.com.au
+61 403 533 310

INTRODUCTION

Our Story

A passion for flying since 1969

Over the years, our club has grown in size and reputation, becoming the largest aviation club on the eastern seaboard. Today, SFC is a well-respected flight training organisation that is shaping the next generation of pilots in Sydney and regional NSW, while still remaining true to its roots as a club at its core. With over 50 years of history behind it and an unblemished safety record, SFC is committed to providing a safe, supportive, and inspiring environment for all aviation enthusiasts, both now and in the future.

Our Vision

TO BRING THE WORLD CLOSER BY SHAPING TOMORROW’S PILOTS

Our vision reflects our core purpose of educating and training aspiring pilots to become skilled and responsible aviators who can safely navigate the skies and contribute to a more connected world.

Our Mission

WE EMPOWER AVIATORS BY GIVING THEM EVERYTHING THEY NEED TO FULFIL THEIR PASSION

At SFC, our mission is not just a statement of intent, but an embodiment of our core purpose. We are passionate about providing the best possible aviation experience for our members and students, empowering them to achieve their aviation goals through state-of-the-art aircraft, world class facilities, and experienced instructors. Our commitment to this mission is reflected in every aspect of our brand, from our messaging and visual identity to our customer service and community engagement. By keeping our mission at the centre of everything we do, we ensure that every interaction with our brand reinforces our dedication to achieving our goal.

Our Values

A PASSION FOR FLYING

Since 1969, “A Passion for Flying” has been at the heart of SFC. It reflects our enduring love and respect for aviation, and our commitment to inspiring and sharing that passion with every student and member of our community.

LIVE BEST PRACTICE
‍
At SFC, we aim to set the benchmark for excellence in flight training. By embracing the latest innovations in aviation technology and continuously updating our practices in line with industry standards, we provide our students with an exceptional, future-ready aviation learning experience.

JUST SAFETY CULTURE

At SFC, we prioritise a Just Safety Culture that emphasises accountability, transparency, and prompt reporting of safety concerns. We believe that safety is a shared responsibility, and we encourage all members, students, and staff to report any safety issues without fear of retaliation.

Valuing our People

At SFC, we recognise that our staff are the cornerstone of our success. We are committed to creating a supportive, inclusive, and empowering workplace where all team members can thrive. By investing in professional development, wellbeing, and open communication, we enable our instructors, administrators, and operational staff to perform at their best - ultimately ensuring safe, high-quality training for our students.

Professionalism and
Ethical Conduct

At SFC, we uphold the highest standards of integrity, accountability, and ethical behaviour in every aspect of our training and operational activities. This value underpins a culture of trust, competence, and safety, ensuring all staff and students act in a manner befitting a safety-critical aviation environment.

Student and
Staff Wellbeing

At SFC, we recognise that the physical, mental, and emotional wellbeing of students and staff is directly linked to aviation safety, learning outcomes, and overall operational performance. Supporting wellbeing is not optional - it is integral to creating competent, resilient, and safety-conscious pilots.

Celebrating Achievement
‍
At SFC, we believe that recognising and celebrating accomplishments is essential to fostering motivation, confidence, and a positive learning environment. From a student’s first solo flight to instructors completing advanced qualifications, and the vital contributions of our support staff, every milestone is valued and acknowledged.

integrate to industry

At SFC, we prepare students not only to fly safely and competently, but to transition confidently into professional aviation careers. We instil the standards, behaviours, and mindset expected across the aviation industry, developing pilots who are operationally ready, safety focused, and employable. Through responsible aviation practice professionalism and industry awareness, our graduates contribute positively as trusted employees and ambassadors for the future of aviation.

Bios

50 word bio:

Copy

Copied!

At SFC, our mission is not just a statement of intent, but an embodiment of our core purpose. We are passionate about providing the best possible aviation experience for our members and students, empowering them to achieve their aviation goals through state-of-the-art aircraft, world class facilities, and experienced instructors. Our commitment to this mission is reflected in every aspect of our brand, from our messaging and visual identity to our customer service and community engagement. By keeping our mission at the centre of everything we do, we ensure that every interaction with our brand reinforces our dedication to achieving our goal.

150 word bio:

Copy

Copied!

SFC began in 1969 when a small group of local aviation enthusiasts gathered to discuss the idea of starting a flying club. Their dream was to create a community that would promote and support aviation, providing a space for like-minded people to come together and share their passion for flying. Over the years, SFC’s club has grown in size and reputation, becoming the largest aviation club on the eastern seaboard. Today, SFC is a well-respected flight training organisation that is shaping the next generation of pilots in Sydney and Tamworth. We are passionate about providing the best possible aviation experience for our members and students, empowering them to achieve their aviation goals through state-of-the-art aircraft, world class facilities, and skilled instructors. With over 50 years of experience behind us, SFC is committed to providing a safe, supportive, and inspiring environment for all aviation enthusiasts, both now and in the future.

250 word bio:

Copy

Copied!

SFC began in 1969 when a small group of local aviation enthusiasts gathered to discuss the idea of starting a flying club. Their dream was to create a community for like-minded people to come together and share their passion for flying. Over the years, our club has grown in size and reputation, becoming the largest aviation club on the eastern seaboard. Today, SFC is a well-respected flight training organisation that is shaping the next generation of pilots in Sydney and Tamworth while remaining true to its roots as a club at its core. We are passionate about providing the best possible aviation experience for our members and students, empowering them to achieve their aviation goals through state-of-the-art aircraft, world class facilities, and skilled instructors. Through regular club events and gatherings, SFC ensures that our members have ample opportunities to connect with like-minded individuals and further enrich their aviation experience within our vibrant community.With our leading Pilot Academy in Tamworth, SFC is focused on educating and training aspiring pilots to become skilled and responsible aviators who can safely navigate the skies and contribute to a more connected world. Specifically, the seamless transition of SFC instructors into airline jobs speaks to the quality of education and training at SFC and underscores our commitment to producing industry-ready professionals. Backed by over five decades of expertise and an impeccable safety record, SFC is committed to providing a safe and supportive environment for all aviation enthusiasts, both now and in the future.

INTRODUCTION

Our Story

Our Vision

Our Mission

Our Values

Professionalism and
Ethical Conduct

At SFC, we uphold the highest standards of integrity,accountability, and ethical behaviour in every aspectof our training and operational activities. This valueunderpins a culture of trust, competence, and safety,ensuring all staff and students act in a mannerbefitting a safety-critical aviation environment.

Student and
Staff Wellbeing

At SFC, we recognise that the physical, mental, andemotional wellbeing of students and staff is directlylinked to aviation safety, learning outcomes, andoverall operational performance. Supporting wellbeing is not optional - it is integral to creating competent, resilient, and safety-conscious pilots.

Bios

50 word bio:

150 word bio:

250 word bio:

LOGO

SFC Logo

Our primary logo should be the default choice for all brand communications, both digital and print.

Our icon should be used sparingly and only in specific instances where the primary logo is not suitable due to size constraints or visual clutter. Limited usage includes instances such as app icons, social media profile images, or other small-scale applications. When using the icon, ensure that the letters "SFC" are prominently displayed elsewhere on the collateral to maintain brand association.

Utilise CMYK logos for print materials and RGB logos for digital platforms.

DOWNLOAD

Clearspace

Always surround our logo with clear space. It isolates the logo from competing visual elements like text and graphics.

This means our logo stays legible, and has maximum impact.

The minimum space between the logo and surrounding artwork is equal to 2x the square height and width of the stem from the “F” letterform, extending out from the logo in each direction.

This is the minimum size for spacing, a larger margin can be utilised if required.

Minimum Size

To protect the legibility of the logo, the recommended minimum size should not be less than 20mm in height for print and 60 pixels height for web.

The same minimum size guidelines apply to our icon as well.

The Dont's

A few things not to do with our logo.

Do not squash or stretch the logo

Do not change the colour of the logo

Do not use the SFC wordmark without the icon

Do not tilt the logo in anyway

Do not apply the logo vertically

Do not apply a drop shadow

Do not adjust placements

Colour Usage

To help our logo stand out, it must always contrast well with its background.

On light backgrounds, use our full-colour logo.

On dark backgrounds, use our reversed logo.

We prefer colour wherever possible. Sometimes it isn’t. Use our black logo in limited cases, when full colour andreversed is unsuitable.

These examples show how not to do it.

The primary logo on a dark background.

The primary logo on a colourful background.

The reversed logo on a light background.

Partnership Guidelines

Horizontal Lock-up

When we display our partner's logo next to ours, we take great care to ensure that both of them look consistent. To achieve this, we make sure that the partner's logo is set at the same height as the 'C' in SFC, and we use its width to create an appropriate amount of space between the two logos.

We always divide the SFC logo and partner logo with a line, which should be the same height as the 'C'. For the best possible contrast, it's recommended to use the positive version with a black line on white and bright backgrounds. And if you're working with darker backgrounds, the negative version with a white line is the way to go.

Where possible, it's best to avoid placing the logos in a vertical lockup. Horizontal arrangements are preferred.

LOGO

SFC Pilot Academy Tamworth Logo

DOWNLOAD

Clearspace

Always surround our logo with clear space.

It isolates the logo from competing visual elements like text and graphics. This means our logo stays legible, and has maximum impact.

The minimum space between the logo and surrounding artwork is equal to the square height and width of the ‘Plane’ icon, extending out from the logo in each direction.

This is the minimum size for spacing, a larger margin can be utilised if required.

Minimum Size

To protect the legibility of the logo, the recommended minimum size should not be less than 30mm in height for print and 60 pixels height for web.

The Dont's

A few things not to do with our logo.

Do not squash or stretch the logo

Do not change the colour of the logo

Do not tilt the logo in anyway

Do not apply the logo vertically

Do not apply a drop shadow

Do not adjust placements

Colour Usage

To help our logo stand out, it must always contrast well with its background.

On light backgrounds, use our full-colour logo.

On dark backgrounds, use our reversed logo.

We prefer colour wherever possible. Sometimes it isn’t. Use our black logo in limited cases, when full colour andreversed is unsuitable.

These examples show how not to do it.

The primary logo on a dark background.

The primary logo on a colourful background.

The reversed logo on a light background.

Partnership Guidelines

Horizontal Lock-up

When we display our partner's logo next to ours, we take great care to ensure that both of them look consistent. To achieve this, we make sure that the partner logo is set at the same height as 2x the ‘Plane’ icon stacked on top of each other, and we use its width to create an appropriate amount of space between the logos.

We always divide the SFC Pilot Academy logo and partner logo with a line, which should be the same height as 2x the ‘Plane’ icon stacked on top of each other. For the best possible contrast, it's recommended to use the positive version with a black line on white and bright backgrounds. And if you're working with darker backgrounds, the negative version with a white line is the way to go.

Where possible, it's best to avoid placing the logos in a vertical lockup. Horizontal arrangements are preferred.

COLOUR

SFC Colours

Our brand colours are used to create strong brand recognition.

The primary colours serve as the main palette. Secondary colours are employed to introduce visual contrast, enhancing our overall aesthetic.

On screen, we use the HEX and RGB values. In print, we use CMYK values.
‍
‍
Primary Colours

We have selected our primary colours from our primary logo, which consists of a palette of calming blues that evoke a sense of clarity.

Each colour aligns with a sector of our brand and should consistently serve as the foundational colour within the collateral for its respective sector. For instance, all our full time marketing material should incorporate our full time blue.

Member Blue

CMYK: 100, 83, 46, 51
RGB: 5, 36, 64
PANTONE: 282 C
HEX: #052440

Experience Blue

CMYK: 95, 60, 35, 15
RGB: 2, 89, 120
PANTONE: 3025 C
HEX: #025978

Full Time Blue

CMYK: 86, 28, 4, 0
RGB: 29, 145, 200
PANTONE: 7689 C
HEX: #1d91c8

Self Paced Blue

CMYK: 65, 10, 9, 0
RGB: 70, 179, 214
PANTONE: 637 C
HEX: #46b3d6

‍
Secondary Colours

Our secondary colour is designed to be an accent within our palette.

It provides energy and warmth while still complementing our calming blues. Our accent adds a touch of vibrancy to our brand’s visual identity while maintaining a harmonious overall look and feel.

Accent Orange

CMYK: 11, 73, 98, 1
RGB: 217, 102, 41
PANTONE: 7578 C
HEX: #d96629

COLOUR

SFC Pilot Academy Tamworth Colours

On screen, we use the HEX and RGB values. In print, we use CMYK values.
‍
‍
Primary Colours

Our primary colours for our Pilot Academy have been extracted from the hues of a sunset experienced during flight, capturing the essence of our academy’s connection to the skies. Sunset views from the cockpit are often breathtaking and work to symbolise boundless possibilities. These colours not only evoke a sense of wonder but inspire our students to strive towards their aviation goals.

Accent Orange

CMYK: 11, 73, 97, 1
RGB: 217, 101, 43
PANTONE: 7578 C
HEX: #d9652b

Royal Blue

CMYK: 100, 93, 27, 22
RGB: 0, 34, 107
PANTONE: 2758 C
HEX: #00226b

Light Blue

CMYK: 37, 9, 0, 0
RGB: 151, 203, 247
PANTONE: 291 C
HEX: #97cbf7

TAGLINE

Our Tagline

Our tagline has been designed to complement our brand. As a separate element within our branding, the tagline can be used to add emphasis and reinforce our brand values.

The tagline should always be presented in all caps using the Syne typeface.

Please refrain from manually typing the tagline and instead use the artwork files provided to ensure consistency and accuracy.

DOWNLOAD

MEDIA GALLERY

Our Photos

SFC have photos provided specifically for journalists, bloggers, social media influencers, and any external parties looking to feature SFC in their articles, posts, or publications.

All photos are provided for media use with proper attribution. Please include the following credit line when using our images: “Photo courtesy of Sydney Flight College (www.sfcaero.com.au).”

BROWSE GALLERY

SFC Internal Assets

Staff Acess Only

VIEW ASSETS